At The U Bar & Grill, we don’t just serve food — we serve flavor, passion, and culture.
Born in the vibrant streets of Morningside Heights, just steps from Columbia University,
The U is the first bar in the neighborhood to fuse Latin cuisine, urban nightlife, and sports
entertainment into one unforgettable experience.
Born in the vibrant streets of Morningside Heights, just steps from Columbia University,
The U is the first bar in the neighborhood to fuse Latin cuisine, urban nightlife, and sports
entertainment into one unforgettable experience.
Our mission is to be more than a place to eat and drink. We’re your go-to spot to watch
the big game, sing your heart out on karaoke night, celebrate birthdays, or unwind with
friends over mojitos and wings. Our space was built for community, music, flavor, and
fun — just like the cultures we represent.
We proudly showcase Latin-American culinary influences — from Dominican to Mexican to Caribbean — while offering a menu full of bold cocktails, weekly specials, and events that keep the energy alive seven days a week.Whether you're a student, local resident, sports
anatic, or just here for the vibes, there's a place for you at The U.
Our Vision:
To become the #1 Latin sports bar in NYC, where flavor meets energy and everyone feels at home.
Our Values:
CULTURA: We celebrate our Latin roots proudly.
COMUNIDAD: We are a space for connection, celebration, and belonging.
SABOR: From the kitchen to the cocktail, every detail is made to impress.
PASIÓN: We bring excitement to everything we do especially game night.
COMUNIDAD: We are a space for connection, celebration, and belonging.
SABOR: From the kitchen to the cocktail, every detail is made to impress.
PASIÓN: We bring excitement to everything we do especially game night.